Mobile Optimised Website Design
Why is having a mobile friendly responsive website so important?
Having a mobile friendly responsive website is important because Google is placing mobile friendly responsive sites higher up in search results for mobile devices. Google is dictating what sort of user experience is acceptable for viewing websites from a mobile phone, tablet, iPad or other handheld devices.
…searchers can more easily find high quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling
Due to being mobile friendly responsive Google is giving them priority position in search results above those that aren’t. To stay competitive you need to make sure your business retains and maintains its position in search results whether via a PC, laptop, handheld or mobile device.
How can I tell if my website is mobile friendly responsive?
Fortunately, it is very easy to find out if your website is mobile friendly responsive.
Access the internet on your mobile phone or other handheld device and search for your business name in Google. Find your listing in the search results. It should look like the example opposite with the words “Mobile-friendly -” at the start of the description.
Or, access your website directly from your mobile phone and see if you need to zoom in, pan around left and right and find it almost impossible to navigate. If this is the case, it is not mobile friendly responsive.